What is Digital Marketing?

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

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Why we requirement of digital marketing?

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

10 Clear Reasons Why You Need Digital Marketing

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Why Choose Digital Marketing Takeaways

The benefits of digital marketing for businesses

  • Lower costs and higher flexibility for your marketing efforts

  • Access to consumers who rely on their mobile phones or do all their shopping online

  • The ability to speak with authority on topics related to your product or industry

  • A chance to engage with influencers, earn their respect and get them to endorse your company

  • Opportunities to incorporate multiple types of media into your marketing

  • The ability to track customers’ purchase journeys

Type of  Digital Marketing


Any form of marketing that exists online is known as digital marketing. This is the most simple way to define the term that has taken the modern business world by storm. Using digital marketing, a business can cost-effectively target an enormous audience. What’s more? The results are easily measurable.

Digital marketing encompasses all marketing tactics and channels that use the Internet as a medium to connect to clients. Your business website, social media accounts (Facebook, Instagram, Twitter, YouTube, Snapchat), emails, blogs, and newsletters are some of the most popular means to connect to customers. They all fall under the purview of Digital Marketing.

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