The On-Page SEO factors include

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Industries experience

On-Page Advanced SEO Tools

Some of the On Page SEO Tools are:-

  1. KEYWORD RESEARCH-Keywords are the most essential elements of the website which has a profound impact on the overall performance of website for On-Page SEO. Therefore the listing of the right keywords shouldn’t rely on single SEO tools. Some of the On-Page SEO tools to be considered for Keyword research are:

i. Google AdWords Keyword Planner
ii. Wordstream
iii. Keyword Eye Basic
iv. Ubbersuggest

2. CONTENT-The content for On-Page SEO of the website should not be irrelevant, cheap or copied but should be useful, appropriate and understandable to the user in order to receive more traffic. Some of the On-Page SEO tools will assist you in developing your content:

  1. Copyscape
  2. Siteliner
  1. Anchor Text Over Optimization Tool
  2. Convert Word Documents to Clean HTML
  1. Technical Tools-These are the tools which help you to improve HTML formats, checking data structure, quickly analyzes, audits and review a site for an SEO perspective. Even these tools check the speed of website for different search engines for better On-Page SEO. These On-Page SEO tools are as follows:
  2. Xenu’s Link Sleuth
  3. Robots.txt Generator
  • Robots.txt Checker
  1. URI Valet
  2. Microsoft Free SEO Toolkit
  3. Image SEO Tool

ON Page SEO Optimization Techniques:

Most of the latest and best On-Page SEO techniques to double your Website traffic and create a huge impact on Page ability to boost up your rank:

  1. CONTENT:Content is the king of the website, a good content can achieve more traffic with or without SEO. Although a website with or without SEO cannot survive. But a good content website with SEO can work even better with On-Page SEO.

Content must be original: The content shouldn’t be copied from anywhere existing sites. All the content- text, articles, images, presentation, comments, etc. must be original of your own.

Content should be useful: Don’t post any irrelevant content just to fill the gap. It should be double check twice until you get what added value to your website. You should write the best Article that covers all the details of the topic. A good content of 2000 words or longer is getting more share, links and better ranking.

Well researched content:Users don’t want to read fake or quick made content, it should be based on the researched data with proof to make it effective.

The inclusion of LSI keywords and grammatical perfection: The Latent Semantic Keywords (LSI) are the synonym-keywords which are different in spelling but are same in sense and are directly related to your page in a logical manner. The keywords help the bots of google search engines and others what the page is all about. The grammatical mistakes and punctuation also withdraw the attention of searcher and search engines and decrease your positive impression about the content.

Contents length:The content should be what customer needed, it should be long enough to carry as more information as much the viewer needed. The longer content contains more LSI keywords which directed your page to search easily because of different added synonym words and consider your website as a better result for the specific content. The minimum words should the content possess is 1890 words is considered the best On-Page SEO technique.

The proven search results say that the longer articles get more attention.

  1. Page Title, Description and Organization –

Title:The title is the second most important On-Page SEO factor after Content. The title of each page is unique and should added keywords to them properly. Research says that the titles including keywords for which you want to rank the site. The suitably added keyword title force the google algorithm to concentrate to identify the webpage is all about. Also helps in adding the title in the top of the SERP result which increases site traffic by considering it as best result for the viewers and engines too.

Keywords added to the title should be closer, in the beginning, to consider as the best result.

The title should be kept under 60 characters because the google displays the first 50-60 characters only. And an under 60 characters title get at least 90% more ranking than long titles.

Description: Meta Description is a tag in HTML format contains the summary of your page’s content. Whenever the searchers explored for any phrase, then search engine displays the description in the search engines results which includes the same phrase. This is considered as the best On-Page SEO tools for SERP and an opportunity of representing your website to attract the searchers to get in.

The minimum characters should be kept in the description of a page should be between 130-150 characters unique for each page.

Organizing the content or Formatting: A webpage of a website must be accurately structured and formatted in a manner for trouble less readability.

To format your structure:

  • The main heading of the page must be wrapped in H1 tag and the H2, H3 & H4 are followed for further subheadings.
  • The important part or word of the content should be Bold, Italic or Underlined.
  • Along with formatting, the text sizes should also be kept in mind and similar for whole content as 12px.

The tags and formats tell the google that the main heading is what the content about and detailed explanations are done in following subheadings and bold sub-titles.

  1. Structured URL: URL stands for Universal Resource Locator and is commonly called web

Address describes the location of the webpage (resource) on the internet. If the searched webpage lost by mistake then it also gives a way to regain the page with the help of protocols, few protocols are HTTP, HTTPS, FTP, etc.

For a pleasant structure of URL, must follow these:

  • Good URL should be less than 255 characters and is separated in different parts with the hyphen ‘-’ called as Permanent links or Permalinks.
  • All the Page should be categorized so the users and search engines can easily figure out the required data from the structured content rather than chaos.
  • Breadcrumb should be added to your website for navigation and to locate the content easily.
  1. Image and Video Optimization:
  • Images and Videos added to the website should be relevant to the given title and content. Also, the relevant Caption or alt text added to the image or videos.
  • The images provided on the website should be original, because if the existing image from the internet is provided, then the link to that website will add to your webpage.
  • For image SEO, a descriptive name is provided to the images, other than clicked image name such as DCIM01.
  • The Alt text of an image or an Alternative text to images or videos read by the Google algorithm to read about the image. It is the best for displaying your image on the google searches with the help of alt tags.
  1. Build Internal Links: Internal linking refers to linking the pages within your website. These are the hyperlinks directs the pages of the same domain where the source exists. These are helpful for establishing site structure and indexing the content, so easy to find and use. Building internal link is the most important technique to rank up your website.

Focus of linking:

  • Linking the Pages helps in navigating the website.
  • The main aim of On Page SEO linking is to help viewer and Search engines to go deeper into the required specific content.
  • To navigate the searchers and search engines to explore the pages of your website that has not been discovered yet. Therefore, spreading equity to all Pages around the website to rank up.
  • To describe the search engine, which pages of your website are important?
  • A great way to guide interested reader to go in detail after the overview without any confusion. So, that the reader spends more time on your website with interest.
  1. User Friendly Website:The speed of the website does matter for the ranking and SEO for your website. As Google is working day by day to create a fast web server, for this process it is analyzing the sites and forcing the owners to increase their website speed by adding it as a main factor for site ranking.

Most viewers’ expectation for the loading time should be 2 sec and if it went up to 3 seconds, the users get negative experience from the website. So, merely milliseconds of delay can cost you enough to reduce your site influence.

How to increase Site speed-

  • Increase your site speed with CDN
  • Use Catching plugins to clear the catches which reduce your site speed like super cache.
  • Use lightweight WordPress themes instead of fancy themes to attract customers which eventually never use.
  • Use light images
  • Choose the fast hosting web server for greater performance.

Mobile Friendly:About 60% of the searchers are using mobile to visit any site on Google. Therefore, if your website is not mobile friendly, then more than half of the customers you will lose.

Make sure to make your website mobile friendly and the pages should be customized. So, that they could easily open in mobile browsers like mobile accelerated pages.

  1. External Links- Internal linking refers to linking the pages of another website to your website. These are the hyperlinks directs the pages of any separate domain other than the existing source domain. These are helpful for establishing an external source to get more traffic on your site from the site of similar content. Building external links are the most important technique to rank up your website through another website.

Advantages of external linking:

  • External Links provide additional information to the readers from the other site of similar content.
  • External links help to increase the traffic of your website by increasing its visibility thus external link is an important tool for Googles’ search engine algorithm.
  • External links on your website also increase the authority of your page by giving the reference to valuable and popular pages.

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Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

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